The phones don't stop.
Calls go to voicemail. Voicemails don't book jobs. Customers hang up and call the next shop. Your front desk is buried, and good people don't stick around for that.
We make AI accessible to small businesses.
AI receptionists, workflow bots, custom apps. Shipped in weeks, fit to your operation, owned by you.
Trusted by 180+ operator clients
Why work with us
- 30+ Years combined experience
- 2–8 Weeks to ship
- 100% Client-owned code
- $0 Per-seat license fees
Common problems
Sound familiar?
Every small business we talk to is bleeding hours on the same handful of things. The phones, the tools, the people who hold it all together. Here's what we hear most.
The business runs out of someone's head.
Pricing, SOPs, customer history, who-knows-what. It all lives in three or four people. They take a vacation, get sick, or quit, and the wheels come off.
The same job gets typed five times.
Phone call. Calendar. Dispatch. Invoice. QuickBooks. Every handoff is a chance for something to get dropped, duplicated, or quietly fall through the cracks.
Software almost fits. Never quite.
Workarounds. Spreadsheets. The one person who knows the trick. Each new hire means reteaching the workarounds. The "almost" eats hours every single week.
What we build
What we build.
Every project starts blank. These are the kinds of builds we ship most often. Pick the one closest to your situation, or tell us what you'd need built instead.
AI Voice Receptionist
A voice agent that answers your inbound phone line 24/7. It greets callers in your business's voice, qualifies the request, and books the job into your calendar or dispatch, without sending callers to voicemail.
Includes
- Custom voice persona (or stock voice) matched to your brand
- Phone provider integration: Twilio, Bandwidth, RingCentral, or your existing PBX
- Booking flow into Jobber, ServiceTitan, Google Calendar, or your CRM
- On-call routing rules with escalation logic
- Web chat companion sharing the same trained knowledge
Internal Knowledge Assistant
An AI assistant trained on your SOPs, pricing, customer history, and project files. Your team asks questions in plain English; it answers in plain English with source citations. Lives in Slack, Teams, web, or wherever your team works.
Includes
- Training pipeline on your docs, spreadsheets, project files, and customer records
- Plain-language Q&A with source citations, no hallucinations
- Delivery in Slack, Teams, web, or mobile
- Permissions layer so techs see techy info and the office sees office info
- Feedback loop that improves answers over time
Workflow Automations
Multi-tool automations that move data between your systems and trigger tasks at the right moments. Connects your CRM, calendar, dispatch, invoicing, email, and accounting. Anything with an API or a stable export.
Includes
- Connections between CRM, calendar, dispatch, invoicing, email, SMS, accounting
- Triggers on form submissions, calendar events, status changes, schedules, manual buttons
- Data transformations: formatting, lookups, conditional routing, bulk operations
- Error notifications so you get alerted when something breaks, not your customer
- Built on Make / n8n / Zapier where it fits, fully custom code when it doesn't
Custom Operations Apps
A custom-built web app designed for your specific workflow. Common builds: dispatch, scheduling, invoicing, lead management, internal portals. Ships in 4–8 weeks with full source code ownership and no per-seat fees.
Includes
- Desktop and mobile-friendly web app tailored to your operation
- Authentication, role-based access, and audit logs (the boring-but-important stuff)
- Integrations with your existing data, calendars, and accounting
- Owned outright: source code, data, and hosting are yours
- Fixed price, fixed scope, 4–8 week typical build
Smart Quoting & Estimates
An AI-assisted quoting tool that generates quotes in seconds from job specs. Pulls from your catalog, parts pricing, labor rates, and historical jobs. Sends, schedules followups, and books on accept.
Includes
- Job intake form tuned to your service mix
- Pricing engine pulling from catalog, parts pricing, labor rates, and historical data
- AI assistance on unusual jobs that matches similar past quotes and flags edge cases
- Send via email/SMS with electronic signing and deposit collection
- Auto-followups on un-responded quotes; auto-booking on accept
Service Reports & Field Capture
Mobile field reporting that fills itself out. Techs record voice notes that become structured reports; photos auto-tag and attach to the right job. Everything syncs back to the customer record and the invoice.
Includes
- Mobile capture app (web or native, offline-tolerant)
- Voice-to-structured-report pipeline (parts used, time on site, exceptions)
- Photo intake with auto-tagging and job/customer association
- Auto-sync to your CRM, customer record, and invoice line items
- Optional customer-facing summary email after the visit
Need something custom?
This list isn't exhaustive. If you've got a workflow that's killing your team and nothing here fits, talk to us. You'll get a scoped proposal (what we'd build, what it costs, how long it takes) within a week of the discovery call.
Book a Discovery CallDispatch & Routing
Smart dispatch that picks the right tech for the right job in the right order. Considers urgency, skill match, parts on truck, traffic, and where everyone already is, and re-plans on the fly when emergencies hit.
Includes
- Daily route optimization across your fleet against priority and SLA
- Real-time re-planning when emergencies hit the board mid-day
- Dispatcher UI that shows options, not orders, so your dispatcher stays in control
- Plugs into existing dispatch software, or stands on its own if you'd rather
- Driver-side mobile app with turn-by-turn and job sequencing
Email & SMS Triage
An AI agent that reads your inbound messages, classifies them, drafts replies in your voice, and routes urgent items to whoever needs to see them. You approve and send, or set high-confidence categories to auto.
Includes
- Inbox connection (Gmail, Outlook, Microsoft 365, custom) and SMS provider
- Classifier trained on your historical replies and team roles
- Drafts in your business voice, citing the knowledge brain when relevant
- Routing rules: urgent escalates, FYI is filed, spam is dropped
- Approval queue or full autopilot per category, sender, or topic
Connected Sales & Marketing Stack
One platform that integrates content, campaigns, email, customer journeys, social, and CRM features into a single custom-built system. No more duct-taping six tools together to run go-to-market.
Includes
- Unified contact and account model that spans marketing, sales, and service
- Campaign builder with email, SMS, and social scheduling under one roof
- Content library and journey orchestration tied to lifecycle stage
- Built-in CRM features: pipeline, tasks, notes, attribution
- Built around your funnel and pipeline, not duct-taped together from six tools
AI-Assisted Bid Tracking
Track government and enterprise bids in real time. AI sorts, filters, and scores incoming opportunities against your shop's fit, then sends a daily report of which ones are worth pursuing.
Includes
- Real-time monitoring of SAM.gov, state portals, and enterprise procurement feeds
- AI scoring against your service capabilities, geography, and past wins
- Automatic filtering on NAICS codes, set-asides, contract size, and deadlines
- Daily digest of qualified bids with summary, key dates, and links
- One-click export of bids worth chasing into your sales pipeline
KPI & Analytics Dashboards
A single place to see how the business is actually doing. Pulls from accounting, CRM, dispatch, ops, and field tools so you stop opening five tabs to answer one question. Built around the numbers your business actually runs on.
Includes
- Connections to QuickBooks, your CRM, dispatch, and any ops or field tools
- Custom KPIs defined with you (revenue per tech, close rate, AR aging, jobs-per-day)
- Owner dashboard, manager dashboard, and a daily / weekly digest
- Trend lines, alerts on threshold breaches, and drill-downs to the underlying records
- Hosted on infrastructure you own, exportable to CSV any time
Need something custom?
This list isn't exhaustive. If you've got a workflow that's killing your team and nothing here fits, talk to us. You'll get a scoped proposal (what we'd build, what it costs, how long it takes) within a week of the discovery call.
Book a Discovery CallHow we work
From hello to live in weeks.
Five steps. Fixed scope. Fixed price. No black-box six-month projects, no surprise bills, no scope-creep escape hatches.
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30 min
01
Discovery Call
We dig into where your team's drowning and identify what's worth automating first. Free, no pressure, no pitch.
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60 min
02
Scoping Call
We go deeper on the highest-leverage areas, surface constraints, and align on what success looks like before any code gets written.
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1–2 weeks
03
MVP Build & Proposal
We build a working slice of the solution to prove the approach, then send a written plan with fixed price, timeline, and exact scope. You approve before we go further.
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2–8 weeks
04
Complete Build
We ship in increments. You review. We iterate. AI-accelerated engineering compresses what used to take quarters.
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ongoing
05
Launch & Maintain
Goes live. You own the code, the data, and the system. Keep us on for support, security updates, and the next iteration as your operation evolves.
Software we've built
Custom software platforms we've shipped.
A look at custom platforms we've shipped, built around how the teams using them actually run.
Who we serve
Built for small businesses doing real work.
We've shipped systems for businesses across trades, construction, manufacturing, healthcare, and field service. If your team's running on phones, calendars, and coffee, you're our people.
01
Trades
For the people doing the work. Phones ringing, jobs to dispatch, customers expecting answers, while you're under a sink.
- Plumbing
- HVAC
- Electrical
- Roofing
02
Construction
For builders and contractors. Quoting jobs, managing crews and subs, juggling RFIs, change orders, and inventory, without losing the project to admin.
- General Contractors
- Subcontractors
- Builders
- Specialty Trades
03
Manufacturing
For shops, fabricators, and small-batch makers. Production schedules, parts inventory, custom orders, quality control, and the spreadsheets nobody trusts anymore.
- Job Shops
- Fabrication
- Custom Manufacturing
- Light Assembly
04
Field Service
For service-on-site businesses. Routes, dispatches, recurring service calls, and parts you needed yesterday, with a customer waiting on the porch.
- Pest Control
- Landscaping
- Cleaning
- Garage Door & Locksmith
05
Healthcare
For practices, clinics, and home health. Booking, intake, eligibility, recall campaigns, and patient communications, with HIPAA-aware workflows from day one.
- Dental & Medical Practices
- Home Health
- Specialty Clinics
- Therapy & Wellness
06
Specialty Small Businesses
When the categories above don't quite fit. Property management, facilities, specialty retail, professional services, and anyone whose workflows don't match off-the-shelf software.
- Property Management
- Facilities
- Specialty Retail
- Professional Services
FAQ
Common questions.
Answers a real operator would give. If something's missing, ask on the discovery call.
How much does this cost?
It depends on scope. Pricing is highly variable and tied to complexity, integrations, and how much we're building from scratch versus connecting to what you already have. Discovery calls are free, and after we understand what you're trying to build, you'll get a written proposal with a fixed price.
How long does it take?
AI receptionists ship in 1–2 weeks. Workflow automations in 2–4. Custom apps in 4–8. We commit to a timeline before we start, and we hit it.
What if it breaks after launch? Who supports it?
We do. Most clients keep us on for maintenance, monitoring, security updates, and feature additions. We're your long-term software team. The difference from SaaS: you own the code outright. You can leave anytime, and any qualified developer can pick it up because everything is documented and cleanly architected.
What if I don't know what to automate yet?
That's exactly what the discovery call is for. We dig into your operations and tell you the 2–3 things worth automating first. Most owners are surprised by where the leverage actually is.
How involved do I need to be during the build?
Less than you'd think. We typically need 30–60 minutes a week for review and feedback during the active build. We handle scoping, decisions, and execution. You handle direction, approvals, and the occasional answer about how the business actually works.
Do all your solutions use AI?
No. AI is a tool, not the product. Sometimes the right answer is a voice agent. Sometimes it's a plain workflow automation. Sometimes it's a custom app with no AI in it. We pick what fits the problem.
From the founders
The partner we wished existed.
We're Jason, Ben, and Max Pierce. Between us, we've spent decades running operations, shipping software, and getting paged at 2am about systems that broke in production. Jason built and exited multiple IT and cybersecurity companies, and ran the kinds of small businesses we now build for. Ben handles the engineering and security on every system we ship. Max runs growth and client delivery. Three Pierces, one playbook, one partner we wished existed back when we were the customers. Four things came out of that experience, and we don't move on them.
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Operators, not just developers.
Every system answers one question first: does this actually save you time and money?
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Ship in weeks, not quarters.
AI changed what custom software costs and takes. We move at the pace of a small business, not an enterprise consultancy.
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Yours to own. Ours to maintain.
Code, data, and system are yours outright, with no per-seat fees or annual escalators. But you're not on your own. Keep us on for maintenance, security, and the next iteration. Your software team, not your landlord.
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Security in the bones.
CySA+ and Security+ certified. Decades in cybersecurity across the team. Baked in by the same hands that ship the rest.
If any of that sounds like the partner you've been looking for, the discovery call is free.
Jason, Ben, & Max Pierce Co-founders, AAL Systems
Next step
Not sure what to automate first? Let's find out.
30-minute discovery call. We dig into where your team's drowning, identify the highest-leverage automations, and tell you straight up what's worth building, and what isn't.
Free · No pitch · No pressure